Sunday, February 21, 2016

Week 7 Reading Reflection



I do not know if anything stood or jumped out at me in this reading.  I have been in customer service and sales are for 10+ years now and even in that time it has changed a lot.  The fact that demographic marketing is not as effective is not a surprise to me, but it is still taught in sales and I feel that understanding the differences and types of demographics is important as well as the history of that demographic.  One question I would ask is if the increase in technology and social media is one of the main reasons marketing has changed so much?  I would also want to know if the author thinks that the market will eventually go back to how it started, as far as marketing to specific demographics.  I do not have anything that I flat out disagree with in this article.  Marketing is something that is interesting to me and I have only really seen it from the sales side, I would be interested in learning more about how is works in the development of ideas and campaigns.

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